New Season, New Spirit: Spirit Tree Estate Cidery debuts elegant new era

April 23, 2026 · 0 Comments

By Riley Murphy

Local Journalism Initiative Reporter

Spirit Tree Estate Cidery has reopened for the season with a new logo, a new feel, and a brand-new look, and they invite the community to check it out.

After more than a decade, the business has taken a step forward into the future of their brand and their future in the community.

Spirit Tree Estate Cidery, owned and operated by Thomas Wilson and Nicole Judge, first opened its doors in September 2009, but the idea, much like the rebrand, had been in the works for years.

It started with the planting of 2,500 apple trees and the purchase of a property on Boston Mills Road.

But due to their location, their planned opening was postponed from 2006 to 2009 after they had to wait for approval from numerous organizations, and they were finally able to open their doors.

Now, Wilson says they can finally introduce themselves to the community as they had originally planned.

“Rules are there for a reason,” he says. “But, it starts to distract you from bringing your vision to the market.”

Wilson says that with the numerous regulations they had to worry about, between their land positioning and Ontario’s taxes on cideries, they couldn’t bring their full vision to fruition.

“We were kind of forced to push things through a bit, and this has allowed us to finally bring that full circle.”

And it all began with a brand new face, or logo, of the business.

Wilson says they began to notice their logo and brand weren’t “checking all the boxes” anymore.

“It’s hard to carve out a lot of time running a small business to figure out your new brand,” he says, explaining they began looking to make a change three years ago.

After much back-and-forth, Wilson says they had finally agreed on a logo but wanted to see what their community thought.

And so, they threw the logo they designed and a few other options into a survey for their customers.

The new logo you see today is a true culmination of their ideas and those of their supporters.

Wilson says the logo tells the story of Spirit Tree.

When they first started out back in 2006, they had a vision of a classic winery, but pulled away as they didn’t want to be too classic.

Designing this new logo, Wilson says, really brought them back to their original ideas and dreams.

In the new logo, it appears all the elements from over the years truly come together.

A crest surrounds their tree, complete with a star inside that represents true power and spirit.

“We ended up with this more elaborate starburst coming out of the tree to just make it look a little more refined, and then introduced an apple as part of the top of the frame,” explains Wilson. “Those components started to come together to speak to us, when you’re like, ‘this is really starting to hit me emotionally and visually,’ you get excited.”

With their new logo finally decided, they could focus on bringing the feel and new look back to their business.

They’ve decided to push back into the elegant image they had always envisioned, bringing it to life with a new redesign inside with styling to match their new logo.

“This has allowed us to really dig into some more deep, dark, regal colors and, and really embody that winery concept,” says Wilson.

Although they have officially reopened for the season, their new changes will begin rolling out over the next few weeks, with a big open house for the community on June 6 to celebrate their major rebrand.

“A strong brand tells a story and we want people to really embrace that and feel that when they come in here and they see the look,” says Wilson. “We’ve always had good customers that respect [us] and want to support who we are and what we embody and envision.”

Their mission statement is about inspiring people to enjoy life’s daily indulgences, explains Wilson, and that’s the kind of place they want to create for their community.

“I think the new look and everything will do that from the minute they walk in, they’re going to be really amazed and delighted with their experience here.”