CDVS unveils a new poster

January 24, 2014 · 0 Comments

By Bill Rea
Caledon Dufferin Victim Services (CDVS) has provided an essential service in the Town of Caledon and the County of Dufferin for more than 20 years.
The agency has started a media campaign, aimed at encouraging people to seek their assistance.
The campaign includes a new poster, created by Drew Morey Productions.
Morey said the theme of the campaign is “Whenever you’re ready.”
The poster depicts a backdrop of an imaginary happy world, in which everyone wears theatrical masks. But in the foreground is a person removing the mask, ready to face the real world. The message, he said, is CDVS is there to help people take that step.
CDVS provides assistance and safety planning for victims of crime and tragedy 24 hours a day, seven days a week and 365 days a year.
As communities grow and come together, they want every resident to know that they can reach out any time of the day or night for support through whatever challenge or crisis they may be facing. CDVS will listen without judgement and provide information about resources that are available in their own communities. We offer referral and connection to agencies that can provide help for the long haul.
Working closely with the talent of Morey and his team, the agency has designed a provocative ad that they hope will invite people to take the next step forward, to reach out and to access our services.

Drew Morey of Drew Morey Productions is seen next to this promotional poster his company created, flanked by CDVS Program Coordinator Pina Marino, Councillor Patti Foley, Mayor Marolyn Morrison, Councillor Rob Mezzapelli, Dufferin — Caledon MPP Sylvia Jones, CDVS Executive Director Dorothy Davis and Board Chair Carolyn Langan.
Photo by Bill Rea