Young Southfields entrepreneur attends first vendor show

By Zachary Roman

A Caledon girl is using her creativity and entrepreneurial spirit to grow the business she started.

Kassandra Seymour, who will soon be 13, founded Kassu's Kreations in 2020. Her business specializes in crystal jewelry that she makes herself. 

When the pandemic first hit, Seymour, who is a competitive dancer, found she had more time than usual on her hands. She said her dance teacher wears a lot of crystal jewelry that she likes, so Seymour began to research the jewelry, and make it herself.

Learning to make jewelry involved a lot of trial and error, said Seymour, as well as lots of time spent watching instructional videos.

When Seymour showed what she made to her teacher, her teacher loved it and became her first customer, buying everything Seymour had made at that point.

It gave Seymour the confidence she needed to believe she could start her own jewelry business, and her dance teacher actually helped her design her businesses' first logo.

Seymour said her family motivated and inspired her as she started her business, and that they have so much faith and belief in her.

Seymour's customer base began to grow by word of mouth, and soon she had more and more orders coming in. While word of mouth is great, Seymour said social media is important for businesses too, and she started an Instagram account for her business called @kassus.kreations.

Customers can now send Seymour a direct message on Instagram to place a jewelry order, and Seymour said in the future she hopes to expand her online presence by opening a store on the e-commerce website Etsy.

This past weekend, on August 28, Seymour attended her first vendor show. She found out about it on the news, where she saw a story about another young entrepreneur who announced they were hosting an all-youth vendor show. Seymour jumped at the chance and was actually the first vendor to sign up to be a part of the show. She told her friend who runs a baked goods business about the show, and the pair attended the show together.

Seymour prices her jewelry based on the amount of time it takes her to make a given piece.

Necklaces are usually $10 to $15, while bracelets are usually $8 to $10. Seymour also sells keychains, which are $20 to $25, and bookmarks, which are around $15. She's accepting new orders for jewelry at this time, and she can be reached on the Instagram account mentioned above.

Seymour explained she set up a separate bank account for her business, and has been reinvesting the money she makes into her business. For example, her bookmarks are a new offering, and are made possible by a cricut machine she bought with money she made.

Seymour purchases all the supplies for her jewelry through her business account, and has yet to take any money from it for herself.

“With the money I make, it all goes towards my business, it's like a cycle,” said Seymour, adding that her advice for other young people thinking of becoming an entrepreneur is that they should just start. Seymour said making mistakes is okay, and that all that matters is you keep working hard.

Seymour plans to keep her business going indefinitely because she loves making jewelry, having always been fascinated with jewelry even before she started her business.