Caledon Citizen
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Export date: Mon Jul 1 9:22:46 2024 / +0000 GMT

Headwaters region re-branded as place to get ‘real’




The Headwaters region is inviting tourists and day-trippers to connect with the farm-fresh food, unspoiled nature and simple pleasures of the ares now branded as the place “Where Ontario gets real.”
The new brand was unveiled last Thursday at a ceremony at the Caledon Pan Am Equestrian Park in Palgrave. The new identity was launched in front of 200 dignitaries, business people and media.
Named for being the source of some of Ontario's biggest rivers, Headwaters is also home to more than 23,000 horses and is one of the most concentrated equestrian areas in Ontario.
Michele Harris, executive director of Headwaters Tourism, said they are anticipating attracting a lot of visitors from Toronto and the surrounding areas. The aim of the new brand is to promote Rural Enjoyment, Authentic Living (REAL). She added it was inspired through consultations with numerous people throughout the area.
“Whether it's the tug of a fish on your line, the taste of a carrot picked just hours ago, or a view of rolling hills that goes on forever, Headwaters offers endless things that people are really seeking right now,” she said. “Those things also include connecting to each other, to nature and to the moment. And we think those things so important to people now, that we're building an entire brand for our region around them.”
The centerpiece of the new brand is Headwaters 2015 Visitors' Guide, a 68-page magazine with information on the year-round food and dining, activities, cultural and community events and natural attractions waiting for visitors. The guide also introduces 30 local people who embody the creativity and independent spirit of the region's many entrepreneurs. Fiddlers to farriers (horse foot and shoe experts), restaurateurs to ranchers, stone masons to farmers are presented in bold black-and-white photographs by award-winning Caledon photographer Pete Paterson. The guide was included in 65,000 GTA copies of the Globe and Mail last Thursday, and will be available in hundreds of hotels and other tourist-friendly locales province-wide.
The new brand has been included in a series of posters that were unveiled at last week's event, with photographs of various people throughout the area. They included Melinda McArthur of Heatherlea Farm Shoppe on Winston Churchill Boulevard, near Belfountain, and Philip De War of Soulyve Caribbean Kitchen in Orangeville
“The word “real” means something different to everyone,” commented Shawn Murenbeeld, principal at Touchwood Design in Orangeville who designed the new brand. “Some say it's feeling connected, or appreciating the simpler things and the moment. But “real” is also what happens to people when they come up here. Their pulse slows, their minds clear, they forget about meetings and mortgages, and they start to enjoy things as they are in their true, natural state. Including themselves.”
In addition to the Guide, Headwaters Tourism also plans to promote the region through its website, social media and ongoing events that bring together Headwaters' food, arts and culture, natural beauty and other elements, showcasing the region's many talented people and unique attractions.

Caledon Mayor Allan Thompson spoke to those on hand for the unveiling of the new brand, accompanied by Michele Harris, executive director of Headwaters Tourism.

Caledon Mayor Allan Thompson spoke to those on hand for the unveiling of the new brand, accompanied by Michele Harris, executive director of Headwaters Tourism.



Melinda McArthur of Heatherlea Farm Shoppe on Winston Churchill Boulevard, near Belfountain, was the subject of one of the posters promoting the new brand. There are 26 horses being decorated at the Equestrian Park in anticipation of the coming Games. Wendy McLeod of Caledon East called this design Banburys Cross. It contains pixels broken down

Melinda McArthur of Heatherlea Farm Shoppe on Winston Churchill Boulevard, near Belfountain, was the subject of one of the posters promoting the new brand.



Melinda McArthur of Heatherlea Farm Shoppe on Winston Churchill Boulevard, near Belfountain, was the subject of one of the posters promoting the new brand. There are 26 horses being decorated at the Equestrian Park in anticipation of the coming Games. Wendy McLeod of Caledon East called this design Banburys Cross. It contains pixels broken down with words in them.

There are 26 horses being decorated at the Equestrian Park in anticipation of the coming Games. Wendy McLeod of Caledon East called this design Banburys Cross. It contains pixels broken down with words in them.



Anna Alonso, of Terra Nova Public House in Mulmur Township appears on the front cover of the new Headwaters Visitors' Guide.

Anna Alonso, of Terra Nova Public House in Mulmur Township appears on the front cover of the new Headwaters Visitors' Guide.



Craig Collins, managing partner with Equestrian Management Group, which runs the Caledon Pan Am Equestrian Park in Palgrave, took people on a tour of the facility before the unveiling of Headwaters' new brand. “It's a wonderful, wonderful legacy,” he said. “It's going to conserve the sport for the next 50 years.” The main ring seen in the background will have seating for 4,000 by the tie the Games start. “The ticket sales for this event have been unbelievable,” he added. “I don't think there are many left.”

Craig Collins, managing partner with Equestrian Management Group, which runs the Caledon Pan Am Equestrian Park in Palgrave, took people on a tour of the facility before the unveiling of Headwaters' new brand. “It's a wonderful, wonderful legacy,” he said. “It's going to conserve the sport for the next 50 years.” The main ring seen in the background will have seating for 4,000 by the tie the Games start. “The ticket sales for this event have been unbelievable,” he added. “I don't think there are many left.”
Post date: 2015-05-13 16:41:40
Post date GMT: 2015-05-13 20:41:40

Post modified date: 2015-05-15 10:31:51
Post modified date GMT: 2015-05-15 14:31:51

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